by Dennis | Sep 30, 2019 | Twitter Analytics
Twitter offers tools to analyze tweet performance of your own accounts via twitter analytics and the accounts of others via tweetdeck. Unfortunately, the platforms have limited data export functionality; there is not a clean easy way to export data from the web user...
by Dennis | May 1, 2019 | Out of Home, Python
Photo by Terabass from wikimedia Almost everyone is familiar with the phrase “location, location, location” when evaluating a property. Being mindful of location when purchasing out of home advertising placements is key to running successful outdoor...
by Dennis | Mar 12, 2019 | Equities, R
This post outlines a framework for forecasting short term (i.e. daily tick data) directional movements of equity prices. The method used here relies on support vector machines and treats the system like a Markov Chain. Historical data is downloaded from stooq.com....
by Dennis | Mar 8, 2019 | Digital Ads, Python, Testing
The Google DV360 platform is making great strides in its feature set and usability. The platform allows many bulk actions to be performed via the user interface, however, targeting unique audiences and geographies is still a very manual process. This code aims is to...
by Dennis | Mar 8, 2019 | Digital Ads, R, Testing
This post overviews code for testing multiple variants using Bayesian statistics. It is especially useful when there is a defined action that can be classified as a success (i.e. a click or conversion) and when we have complete information about the number of trials...
