by Dennis | Mar 8, 2019 | Digital Ads, R
This post discusses how to use polynomial regression for digital advertising data. Polynomial regression can help us better understand the relationship between spend and impressions (or spend and clicks). This method can be particularly useful when looking at daily...
by Dennis | Mar 8, 2019 | Google Analytics, R
This post outlines a method for analyzing how often pages appear together in user journeys on your website. To do so we utilize R and the Google Analytics API. You can find the full code on GitHub. We will rely on the dplyr, plyr, GoogleAnalyticsR, rio, RcppAlgos, and...
