by Dennis | Sep 25, 2022 | Strategy
I’ve been reading on choice architecture and two key books have been Thinking Fast & Slow by Daniel Khaneman and Nudge by Richard Thaler & Cass Sunstein. As a student, nobel prize winning economist Richard Thaler, kept a record of anomalies he encountered that...
by Dennis | Dec 30, 2019 | Strategy, Television
The Super Bowl. It’s one of the most watched television broadcasts in the United States. It attracts anywhere from 90 million to 114 million viewers every year. Gary Vee calls Super Bowl ads under priced in today’s market even with their exorbitant cost of...
by Dennis | Dec 29, 2019 | Strategy
3 Brands – Experiment with the Largest – Adapt Winning Elements for the Other Two Today I’m taking a look into Tapestry Inc’s recent branding and product campaigns. Tapestry is a holding company for 3 luxury fashion brands – Coach, Kate...
